{"id":3085,"date":"2025-04-11T10:05:07","date_gmt":"2025-04-11T02:05:07","guid":{"rendered":"http:\/\/www.csw-vn.cn\/?p=3085"},"modified":"2025-04-11T13:49:12","modified_gmt":"2025-04-11T05:49:12","slug":"%e4%bb%80%e4%b9%88%e6%98%afrba%e8%ae%a4%e8%af%81%ef%bc%9f%e5%a6%82%e4%bd%95%e9%87%8f%e5%8c%96%e8%af%84%e4%bc%b0%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%ad%96%e7%95%a5%e4%b8%8e%e8%b7%a8%e6%96%87%e5%8c%96","status":"publish","type":"post","link":"http:\/\/www.csw-vn.cn\/vi\/3085.html","title":{"rendered":"Ch\u1ee9ng nh\u1eadn RBA l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a?"},"content":{"rendered":"<pre class=\"wp-block-code\"><code>      <strong>  Gi\u1edbi thi\u1ec7u v\u1ec1 Ch\u1ee9ng nh\u1eadn RBA<\/strong>\n        T\u00ean \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u1ee9ng nh\u1eadn RBA l\u00e0 ch\u1ee9ng nh\u1eadn Li\u00ean minh kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, h\u1ec7 th\u1ed1ng ch\u1ee9ng nh\u1eadn n\u00e0y \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u1ebfn \u0111i\u1ec7n t\u1eed, \u0111\u1ed3 ch\u01a1i, qu\u1ea7n \u00e1o, \u0111\u1ed3 n\u1ed9i th\u1ea5t, \u00f4 t\u00f4 v\u00e0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t kh\u00e1c, c\u0169ng nh\u01b0 h\u1eadu c\u1ea7n, b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh v\u1ec1 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, quy\u1ec1n v\u00e0 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng, s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c, m\u00e0 c\u00f2n c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p trong chu\u1ed7i cung \u1ee9ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c, m\u00f4i tr\u01b0\u1eddng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i cao h\u01a1n, \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 th\u1ef1c ti\u1ec5n kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m.\n     <strong>   Trong vi\u1ec7c th\u1ef1c hi\u1ec7n ch\u1ee9ng nh\u1eadn RBA, \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh sau:<\/strong>\n        I. C\u1ea5p \u0111\u1ed9 nh\u00e2n vi\u00ean \n        S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean \n        Kh\u1ea3o s\u00e1t: Th\u01b0\u1eddng xuy\u00ean ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 t\u00edch h\u1ee3p \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5: h\u1ecfi nh\u00e2n vi\u00ean r\u1eb1ng h\u1ecd h\u00e0i l\u00f2ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ee3i \u00edch k\u1ef3 ngh\u1ec9 \u1edf c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3 v\u00e0 h\u1ecd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 b\u1ea7u kh\u00f4ng kh\u00ed l\u00e0m vi\u1ec7c nh\u00f3m li\u00ean v\u0103n h\u00f3a. Hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng \u0111i\u1ec3m h\u00e0i l\u00f2ng th\u1ed1ng k\u00ea (tr\u00ean 100) v\u00e0 xu h\u01b0\u1edbng thay \u0111\u1ed5i c\u1ee7a ch\u00fang. N\u1ebfu \u0111i\u1ec3m s\u1ed1 ti\u1ebfp t\u1ee5c t\u0103ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 c\u00f4ng vi\u1ec7c t\u00edch h\u1ee3p \u0111a v\u0103n h\u00f3a \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c \u1edf c\u1ea5p \u0111\u1ed9 nh\u00e2n vi\u00ean. Ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 t\u00e1ch bi\u1ec7t: So s\u00e1nh t\u1ef7 l\u1ec7 lu\u00e2n chuy\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean tr\u01b0\u1edbc v\u00e0 sau khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p t\u00edch h\u1ee3p \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5, t\u00ednh t\u1ef7 l\u1ec7 lu\u00e2n chuy\u1ec3n h\u00e0ng n\u0103m c\u1ee7a nh\u00e2n vi\u00ean \u1edf m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh (s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c \/ t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean \u00d7 100%). N\u1ebfu t\u1ef7 l\u1ec7 t\u00e1ch bi\u1ec7t gi\u1ea3m, \u0111\u1eb7c bi\u1ec7t l\u00e0 do xung \u0111\u1ed9t v\u0103n h\u00f3a (c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1ch b\u1eb1ng l\u00fd do r\u1eddi kh\u1ecfi c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n), c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean. \n        Hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean \n        C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c: \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean sau c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5: \u0111\u1ebfm nh\u1eefng thay \u0111\u1ed5i trong kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111\u01a1n v\u1ecb c\u1ee7a nh\u00e2n vi\u00ean (ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t m\u1ed7i gi\u1edd v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd m\u1ed7i ng\u00e0y). N\u1ebfu hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n (\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c) sau khi th\u1ef1c hi\u1ec7n s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c \u0111\u1ecba ph\u01b0\u01a1ng (ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh gi\u1edd l\u00e0m vi\u1ec7c theo th\u00f3i quen v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng) v\u00e0 \u0111\u00e0o t\u1ea1o \u0111a v\u0103n h\u00f3a, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c c\u00f3 hi\u1ec7u qu\u1ea3. C\u00e1c ch\u1ec9 s\u1ed1 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean: quan s\u00e1t s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5: \u0111\u1ebfm nh\u1eefng thay \u0111\u1ed5i trong t\u1ef7 l\u1ec7 th\u0103ng ch\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a kh\u00e1c nhau. N\u1ebfu sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a, t\u1ef7 l\u1ec7 th\u0103ng ch\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a kh\u00e1c nhau c\u00f3 xu h\u01b0\u1edbng c\u00e2n b\u1eb1ng v\u00e0 t\u0103ng l\u00ean, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a c\u00f3 l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c l\u00e0 hi\u1ec7u qu\u1ea3. \n        II. C\u1ea5p \u0111\u1ed9 chu\u1ed7i cung \u1ee9ng \n        C\u00e1c ch\u1ec9 s\u1ed1 h\u1ee3p t\u00e1c nh\u00e0 cung c\u1ea5p \n        T\u1ef7 l\u1ec7 n\u1ed9i \u0111\u1ecba h\u00f3a nh\u00e0 cung c\u1ea5p: t\u00ednh t\u1ef7 l\u1ec7 nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng trong t\u1ed5ng s\u1ed1 nh\u00e0 cung c\u1ea5p (s\u1ed1 nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng\/t\u1ed5ng s\u1ed1 nh\u00e0 cung c\u1ea5p \u00d7 100%). N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a c\u00f3 hi\u1ec7u qu\u1ea3, t\u1ef7 l\u1ec7 n\u00ean \u0111\u01b0\u1ee3c duy tr\u00ec \u1edf m\u1ee9c h\u1ee3p l\u00fd ho\u1eb7c t\u0103ng d\u1ea7n, trong khi ch\u1ea5t l\u01b0\u1ee3ng cung c\u1ea5p, th\u1eddi gian giao h\u00e0ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c c\u1ee7a nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u ch\u1ee9ng nh\u1eadn RBA. \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e0 cung c\u1ea5p: \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t to\u00e0n di\u1ec7n c\u1ee7a nh\u00e0 cung c\u1ea5p, bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng, th\u1eddi gian giao h\u00e0ng, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, quy\u1ec1n v\u00e0 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng, v.v. \u0110\u1eb7t tr\u1ecdng s\u1ed1 cho t\u1eebng kh\u00eda c\u1ea1nh v\u00e0 t\u00ednh t\u1ed5ng \u0111i\u1ec3m (trong s\u1ed1 100). So v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 \u0111i\u1ec3m s\u1ed1 hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p tr\u01b0\u1edbc v\u00e0 sau khi h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a, n\u1ebfu \u0111i\u1ec3m s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 h\u1ed9i nh\u1eadp c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong qu\u00e1 tr\u00ecnh n\u1ed9i \u0111\u1ecba h\u00f3a chu\u1ed7i cung \u1ee9ng. \n        Chi ph\u00ed chu\u1ed7i cung \u1ee9ng \n        Nh\u1eefng thay \u0111\u1ed5i trong chi ph\u00ed mua s\u1eafm: ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c mua s\u1eafm b\u1ea3n \u0111\u1ecba h\u00f3a \u0111\u1ed1i v\u1edbi chi ph\u00ed mua s\u1eafm. T\u00ednh t\u1ef7 l\u1ec7 gi\u1ea3m chi ph\u00ed mua s\u1eafm ((chi ph\u00ed mua s\u1eafm tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n - chi ph\u00ed mua s\u1eafm sau khi th\u1ef1c hi\u1ec7n)\/chi ph\u00ed mua s\u1eafm tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n \u00d7 100%). N\u1ebfu chi ph\u00ed mua s\u1eafm gi\u1ea3m, c\u00f3 th\u1ec3 l\u00e0 do gi\u1ea3m v\u1eadn chuy\u1ec3n, truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c b\u1eb1ng c\u00e1ch mua s\u1eafm b\u1ea3n \u0111\u1ecba h\u00f3a, v\u00e0 c\u0169ng ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a trong vi\u1ec7c ki\u1ec3m so\u00e1t chi ph\u00ed chu\u1ed7i cung \u1ee9ng. Chi ph\u00ed h\u1eadu c\u1ea7n v\u00e0 h\u00e0ng t\u1ed3n kho: th\u1ed1ng k\u00ea v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a chi ph\u00ed h\u1eadu c\u1ea7n (bao g\u1ed3m v\u1eadn chuy\u1ec3n, kho b\u00e3i v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c) v\u00e0 chi ph\u00ed h\u00e0ng t\u1ed3n kho (qu\u1ef9 chi\u1ebfm gi\u1eef h\u00e0ng t\u1ed3n kho, chi ph\u00ed kho b\u00e3i, v.v.). N\u1ebfu chi ph\u00ed h\u1eadu c\u1ea7n v\u00e0 h\u00e0ng t\u1ed3n kho (\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 ti\u1ec1n c\u1ee5 th\u1ec3 ho\u1eb7c t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m gi\u1ea3m chi ph\u00ed) \u0111\u01b0\u1ee3c gi\u1ea3m b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a b\u1ed1 c\u1ee5c chu\u1ed7i cung \u1ee9ng (ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng t\u1ed3n kho theo v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng) sau khi b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn qu\u1ea3n l\u00fd chi ph\u00ed chu\u1ed7i cung \u1ee9ng.\n         <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"222\" class=\"wp-image-1175\" style=\"width: 400px;\" src=\"http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/3.jpg\" alt=\"\" srcset=\"http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/3.jpg 450w, http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/3-300x167.jpg 300w, http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/3-18x10.jpg 18w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\n        III. C\u1ea5p \u0111\u1ed9 kh\u00e1ch h\u00e0ng \n        Th\u1ecb ph\u1ea7n \n        Doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n: so s\u00e1nh doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n tr\u01b0\u1edbc v\u00e0 sau khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5: t\u00ednh to\u00e1n s\u1ef1 thay \u0111\u1ed5i t\u1ef7 l\u1ec7 doanh s\u1ed1 b\u00e1n h\u00e0ng so v\u1edbi t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 (ch\u1eb3ng h\u1ea1n nh\u01b0 khu v\u1ef1c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a) v\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u1ecb ph\u1ea7n c\u1ee7a khu v\u1ef1c (doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \/ t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng c\u1ee7a khu v\u1ef1c \u00d7 100%). N\u1ebfu doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng v\u00e0 th\u1ecb ph\u1ea7n t\u0103ng, c\u00f3 th\u1ec3 l\u00e0 do c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a (ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng) \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a \u1edf c\u1ea5p \u0111\u1ed9 kh\u00e1ch h\u00e0ng. \n        S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \n        Kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m b\u1ea3n \u0111\u1ecba h\u00f3a s\u1ea3n ph\u1ea9m (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng cho v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng), kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u0111a v\u0103n h\u00f3a c\u1ee7a d\u1ecbch v\u1ee5 (ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111a ng\u00f4n ng\u1eef, ph\u1ea3n h\u1ed3i sau b\u00e1n h\u00e0ng t\u1eeb c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau), v.v. \u0110\u01b0\u1ee3c \u0111o b\u1eb1ng \u0111i\u1ec3m h\u00e0i l\u00f2ng (trong s\u1ed1 100), n\u1ebfu \u0111i\u1ec3m s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 t\u00edch h\u1ee3p \u0111a v\u0103n h\u00f3a \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng: \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u1ef7 l\u1ec7 mua h\u00e0ng l\u1eb7p l\u1ea1i, t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. V\u00ed d\u1ee5: t\u00ednh to\u00e1n s\u1ef1 thay \u0111\u1ed5i t\u1ef7 l\u1ec7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua l\u1eb7p l\u1ea1i so v\u1edbi t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi do kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u. N\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y t\u0103ng l\u00ean, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a gi\u00fap c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \n        IV. Ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p v\u00e0 h\u1ed9i nh\u1eadp v\u0103n h\u00f3a \n        Hi\u1ec7u qu\u1ea3 c\u1ee7a giao ti\u1ebfp n\u1ed9i b\u1ed9 \n        Chi ph\u00ed v\u00e0 th\u1eddi gian giao ti\u1ebfp: T\u00ednh chi ph\u00ed giao ti\u1ebfp \u0111a v\u0103n h\u00f3a n\u1ed9i b\u1ed9 (ch\u1eb3ng h\u1ea1n nh\u01b0 chi ph\u00ed d\u1ecbch thu\u1eadt, chi ph\u00ed ph\u1ed1i h\u1ee3p b\u1ed5 sung do hi\u1ec3u l\u1ea7m v\u0103n h\u00f3a) v\u00e0 th\u1eddi gian (ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi gian trung b\u00ecnh d\u00e0nh cho vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 giao ti\u1ebfp \u0111a v\u0103n h\u00f3a). N\u1ebfu chi ph\u00ed giao ti\u1ebfp gi\u1ea3m v\u00e0 th\u1eddi gian gi\u1ea3m (\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a s\u1ed1 ti\u1ec1n c\u1ee5 th\u1ec3 ho\u1eb7c gi\u1ea3m th\u1eddi gian) sau khi th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a (ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00e0nh l\u1eadp n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111a ng\u00f4n ng\u1eef v\u00e0 \u0111\u00e0o t\u1ea1o v\u0103n h\u00f3a), \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 giao ti\u1ebfp: \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng \u0111i\u1ec3m ph\u1ea3n h\u1ed3i (trong s\u1ed1 100) c\u1ee7a nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a giao ti\u1ebfp \u0111a v\u0103n h\u00f3a. V\u00ed d\u1ee5, h\u1ecfi nh\u00e2n vi\u00ean v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c cu\u1ed9c h\u1ecdp \u0111a v\u0103n h\u00f3a, chia s\u1ebb t\u1ec7p v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p giao ti\u1ebfp kh\u00e1c. N\u1ebfu \u0111i\u1ec3m trung b\u00ecnh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ef1 t\u00edch h\u1ee3p \u0111a v\u0103n h\u00f3a c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c c\u1ea3i thi\u1ec7n giao ti\u1ebfp n\u1ed9i b\u1ed9. \n        H\u1ed9i nh\u1eadp v\u0103n h\u00f3a \n        S\u1ed1 l\u01b0\u1ee3ng c\u00e1c s\u1ef1 ki\u1ec7n xung \u0111\u1ed9t v\u0103n h\u00f3a: \u0110\u1ebfm s\u1ed1 l\u01b0\u1ee3ng c\u00e1c s\u1ef1 ki\u1ec7n xung \u0111\u1ed9t v\u0103n h\u00f3a x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n ch\u1ee9ng nh\u1eadn RBA. N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng c\u00e1c s\u1ef1 ki\u1ec7n xung \u0111\u1ed9t v\u0103n h\u00f3a gi\u1ea3m d\u1ea7n sau khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp \u0111\u00f3ng m\u1ed9t vai tr\u00f2 t\u00edch c\u1ef1c. Tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed9i nh\u1eadp v\u0103n h\u00f3a: \u0111o l\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a (nh\u01b0 l\u1ec5 h\u1ed9i v\u0103n h\u00f3a qu\u1ed1c t\u1ebf, \u0111\u00e0o t\u1ea1o \u0111a v\u0103n h\u00f3a, v.v.). T\u00ednh t\u1ef7 l\u1ec7 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean tham gia ho\u1ea1t \u0111\u1ed9ng trong t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean. N\u1ebfu t\u1ef7 l\u1ec7 cao v\u00e0 \u0111ang gia t\u0103ng, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ef1 ch\u1ea5p nh\u1eadn v\u00e0 nhi\u1ec7t t\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a \u0111ang t\u0103ng l\u00ean. \n        N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, ch\u1ee9ng nh\u1eadn RBA, nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng xem c\u00e1c doanh nghi\u1ec7p c\u00f3 tu\u00e2n theo c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m hay kh\u00f4ng, \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. B\u1eb1ng c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn RBA, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n quy\u1ebft t\u00e2m v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00edch c\u1ef1c th\u1ef1c hi\u1ec7n c\u00e1c cam k\u1ebft tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng, b\u1ea5t kh\u1ea3 chi\u1ebfn b\u1ea1i trong cu\u1ed9c c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\n<\/code><\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"themepark_post_bcolor":"#f5f5f5","themepark_post_width":"1022px","themepark_post_img":"","themepark_post_img_po":"left","themepark_post_img_re":false,"themepark_post_img_cover":false,"themepark_post_img_fixed":false,"themepark_post_hide_title":false,"themepark_post_main_b":"","themepark_post_main_p":100,"themepark_paddingblock":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3085","post","type-post","status-publish","format-standard","hentry","category-news"],"metadata":{"_edit_lock":["1744350553:1"],"_edit_last":["1"],"catce":["sidebar-widgets4"],"themepark_seo_title":[""],"themepark_seo_description":[""],"themepark_seo_keyword":[""],"views":["283"]},"medium_url":false,"thumbnail_url":false,"full_url":false,"_links":{"self":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":1,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3086,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/3085\/revisions\/3086"}],"wp:attachment":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}