{"id":1098,"date":"2024-04-18T11:14:18","date_gmt":"2024-04-18T03:14:18","guid":{"rendered":"http:\/\/www.csw-vn.cn\/?p=1098"},"modified":"2024-04-18T11:14:18","modified_gmt":"2024-04-18T03:14:18","slug":"%e4%bc%81%e4%b8%9a%e6%88%98%e7%95%a5%e8%a7%84%e5%88%92%e5%88%b6%e5%ae%9a%e5%ae%9e%e6%88%98%e6%bc%94%e7%bb%83%e8%af%be%e7%a8%8b","status":"publish","type":"post","link":"http:\/\/www.csw-vn.cn\/vi\/1098.html","title":{"rendered":"C\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o th\u1ef1c t\u1ebf v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p"},"content":{"rendered":"

       Gi\u1edbi thi\u1ec7u:<\/strong>  N\u1ed9i dung ch\u00ednh c\u1ee7a kh\u00f3a h\u1ecdc th\u1ef1c h\u00e0nh v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? T\u1ea1i sao ph\u1ea3i l\u1eadp chi\u1ebfn l\u01b0\u1ee3c? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c? Ai s\u1ebd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng ng\u00e0nh? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn bi\u1ebft \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p?<\/p>\n\n\n\n

       T\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u1ea7n m\u1ed9t<\/strong>        [Tr\u01b0\u1eddng h\u1ee3p k\u1ecbch b\u1ea3n 1-1]
        1. Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?
        (1) T\u1ea7m nh\u00ecn
        (2) M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c
        (3) Chi\u1ebfn l\u01b0\u1ee3c kinh doanh
        (4) Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng
        2. T\u1ea1i sao ch\u00fang ta n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c?
        3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o?
        4. Ai s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c?
        \u3010Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 1-2\u3011
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 1-3]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 1-4]
        Ph\u1ea7n 2 Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i
        [Tr\u01b0\u1eddng h\u1ee3p k\u1ecbch b\u1ea3n 2-1]
        1. Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 nh\u01b0 th\u1ebf n\u00e0o?
        (1) Y\u1ebfu t\u1ed1 kinh t\u1ebf
        (2) Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb\/ph\u00e1p l\u00fd
        (3) Y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc
        (4) Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i\/v\u0103n h\u00f3a
        (5) Y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd
        (6) Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7
        2. Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng ng\u00e0nh nh\u01b0 th\u1ebf n\u00e0o?
        (1) Cung c\u1ea7u th\u1ecb tr\u01b0\u1eddng
        (2) Ph\u00e1t tri\u1ec3n ng\u00e0nh v\u00e0 c\u01a1 h\u1ed9i
        (3) V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m
        (4) Ph\u00e1t tri\u1ec3n khu v\u1ef1c v\u00e0 c\u01a1 h\u1ed9i
        (5) S\u1ef1 t\u1eadp trung c\u1ee7a ng\u00e0nh
        3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c c\u00f4ng ty chu\u1ea9n?
        (1) Ph\u00e2n t\u00edch 5 lo\u1ea1i n\u0103ng l\u1ef1c c\u1ea1nh tranh
        (2) Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng
        (3) Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng
        (4) Ph\u00e2n t\u00edch ng\u01b0\u1ee3c d\u00f2ng v\u00e0 h\u1ea1 l\u01b0u
        4. Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o?
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 2-2]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 2-3]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 2-4]
        Ph\u1ea7n th\u1ee9 ba: Ph\u00e2n t\u00edch n\u1ed9i b\u1ed9 doanh nghi\u1ec7p
        [Tr\u01b0\u1eddng h\u1ee3p k\u1ecbch b\u1ea3n 3-1]
        1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u1ed9t c\u00f4ng ty?
        2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p?
        (1) L\u00fd thuy\u1ebft v\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p
        (2) L\u00fd thuy\u1ebft v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m
        (3) \u0110i\u1ec3m t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p theo t\u1eebng giai \u0111o\u1ea1n
        3. Ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o?
        (1) C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch t\u00e0i ch\u00ednh ch\u00ednh
        (2) C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ee7a ph\u00e2n t\u00edch t\u00e0i ch\u00ednh
        4. Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chi ph\u00ed c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?
        (1) Chu\u1ed7i gi\u00e1 tr\u1ecb doanh nghi\u1ec7p
        (2) Chu\u1ed7i gi\u00e1 tr\u1ecb ng\u00e0nh
        (3) C\u00e1ch s\u1eed d\u1ee5ng chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u1ec3 ph\u00e2n t\u00edch chi ph\u00ed
        5. Ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?
        (1) Ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p
        (2) Ph\u00e2n t\u00edch n\u0103ng l\u1ef1c doanh nghi\u1ec7p
        (3) Ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p
        6. C\u00e1ch k\u1ebft h\u1ee3p ph\u00e2n t\u00edch b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i - ph\u00e2n t\u00edch SW0T
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 3-2]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 3-3]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 3-4]
        Ph\u1ea7n 4 L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c
        [Tr\u01b0\u1eddng h\u1ee3p k\u1ecbch b\u1ea3n 4-1]
        1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty?
        2. \u0110\u1eb7t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o?
        (1) C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ee7a m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c
        (2) C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c
        3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u01b0 th\u1ebf n\u00e0o?
        (1) Chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng nghi\u1ec7p
        (2) Chi\u1ebfn l\u01b0\u1ee3c khu v\u1ef1c
        (3) Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng
        (4) Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m
        4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng?
        (1) Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb
        (2) Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t
        (3) Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1
        (4) Chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh
        (5)Chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 4-2]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 4-3]
        [Tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c 4-4]
        Ph\u1ea7n 5 Tr\u00ecnh di\u1ec5n t\u00ecnh hu\u1ed1ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c
        Tr\u00ecnh di\u1ec5n t\u00ecnh hu\u1ed1ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c (1)
        Tr\u00ecnh di\u1ec5n t\u00ecnh hu\u1ed1ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c (2)
        Tr\u00ecnh di\u1ec5n t\u00ecnh hu\u1ed1ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c (3)<\/p>","protected":false},"excerpt":{"rendered":"

       Gi\u1edbi thi\u1ec7u: C\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o th\u1ef1c h\u00e0nh v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu bao g\u1ed3m [\u2026]<\/p>","protected":false},"author":1,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"themepark_post_bcolor":"#f5f5f5","themepark_post_width":"1022px","themepark_post_img":"","themepark_post_img_po":"left","themepark_post_img_re":false,"themepark_post_img_cover":false,"themepark_post_img_fixed":false,"themepark_post_hide_title":false,"themepark_post_main_b":"","themepark_post_main_p":100,"themepark_paddingblock":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guanli"],"metadata":{"_edit_lock":["1713410059:1"],"_edit_last":["1"],"catce":["sidebar-widgets4"],"_thumbnail_id":["1112"],"views":["363"]},"medium_url":"http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/\u4f01\u4e1a\u5185\u8bad.jpg","thumbnail_url":"http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/\u4f01\u4e1a\u5185\u8bad-150x108.jpg","full_url":"http:\/\/www.csw-vn.cn\/wp-content\/uploads\/2024\/04\/\u4f01\u4e1a\u5185\u8bad.jpg","_links":{"self":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":1,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1099,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/posts\/1098\/revisions\/1099"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.csw-vn.cn\/vi\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}